One of the challenges in life is to cope with the constant changes and the pacing of how things are evolving. In the business world, it is a dog-eats-dog type of arena where the first ones to adapt to the changes are the alpha dogs. Those who are left behind are stuck in their cages.

With the awareness of the coming changes, RDL Pharmaceuticals has initiated a seminar for a discussion on knowing and preparing for the ASEAN Integration this coming 2015. Last December 18, 2014, the supervisors and heads of RDL Pharmaceuticals Company gathered for a seminar on the coming Association of Southeast Asian Nations (ASEAN) Integration, specifically on the ASEAN Harmonized Cosmetic Regulatory Scheme.

The seminar invited Foundation for Rural Enterprises and Ecology Development of Mindanao’s (FREEDOM Inc.) Executive Director, Antonio Peralta, accompanied with the Director for Institutional Capability Building, Justino Oplas, to discuss the coming changes and challenges posed by the ASEAN Integration.




ASEAN on the Road for AFTA 2015


The ASEAN is comprised of the countries Myanmar, Laos, Cambodia, Thailand, Vietnam, Malaysia, Singapore, Indonesia, Brunei Darussalam, and Philippines. As an association bent towards progress, ASEAN’s aim is to accelerate the economic growth of the ASEAN region. One of the measures to achieve this objective is through the implementation of the ASEAN Free Trade Agreement (AFTA) this coming 2015.

The AFTA endorses a non-tariff market and production base for the countries involved. With the agreement, the ASEAN region’s advantage has now increased its competitive advantage in the global scene for its production by eliminating tariff and non-tariff barriers among different industries.



With the ASEAN’s market population of an estimated 600 million and counting, the realization of incorporating a liberation for its economic integration and trade poses challenges and opportunities for the Philippines’ industry.

In a constantly evolving and competitive arena, it is important to keep track of means to exalt the company’s place in the field. With the ASEAN Harmonized Cosmetic Regulatory Scheme, RDL and other companies have a set of technical documents to comply with before they could fully engage AFTA. These are the illustrative list by categories of cosmetics, cosmetic ingredients lists, ASEAN guidelines for cosmetic GMP, ASEAN cosmetic labeling requirements, ASEAN cosmetic product registration requirement and ASEAN requirements for import/export of cosmetic products.

With the competitiveness of the business world, Mr. Peralta has mentioned the importance of getting certifications of a company. “Product certification is important for your competitive edge. You better get certification, especially on ISO. It will give you a better edge especially when you go to the negotiating wave with companies and alliances.” said Peralta in the seminar.

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